Nicholas & Lence Communications

Director of Sports Development

Location: New York City

Phone: (212) 938-0833


Part of Nick Nicholas’ role as director of sports development for the public relations firm of Nicholas & Lence Communications is working with golf courses and tourism.

Nick, who from 1995-2000 was the golf writer for The Sun News in Myrtle Beach, S.C., later worked as a freelance golf writer (, New York Golf Magazine). He is the author of “The New York Book of Golf” (Universe, 2004).

He has been the director of sports development for the New York City-based public relation firm since 2007.

Nicholas & Lence Communications works with its golf clients to get press in the New York City Metropolitan market. NLC has worked with Myrtle Beach Golf Holiday; the 2009 U.S. Women’s Mid-Amateur Championship at Golden Hills Golf & Turf Club in Ocala, Fla.; golf course/tourism promotions for Southcoast USA; the opening of Trump Golf Links at Ferry Point in The Bronx; Marine Park Golf Course – home to the Brooklyn Open Championship; and Westchester County Golf Tourism. Nicholas & Lence has been the longtime public relations firm for the Emerson Resort & Spa Woodstock Open, the longest-running golf tournament in the United States at one site that is open to both professional and amateur players. (See below the latest piece by Golficity about the Emerson Resort & Spa and the Woodstock Open that includes Nick. The Emerson Resort & Spa in the Catskills offers stay & play packages to both the private Woodstock Golf Club and semi-private Wiltwyck Golf Club designed by Robert Trent Jones.

From 2011-2022 Nick handled public relations for The Armory New Balance Track & Field Center, including the Millrose Games.

He is a member of the Metropolitan Golf Writers Association and Golf Writers Association of America.

Link to a piece by Nick:

Golficity on Emerson Resort & Spa Woodstock Golf Club