Troon Prive’ is the Private-club Arm of Industry Giant Troon

By Dave Daubert

The Club at Hammock Beach Resort, which features the Jack Nicklaus-designed Ocean Course and the Tom Watson-designed Conservatory Course, has chosen Troon Prive’ to manage the 36-hole-resort in Palm Coast, Florida.

Troon Prive’ is the private-club operating division of Troon, the leader in club management, development and marketing. Troon Prive’ will oversee the golf operations, golf merchandising, course agronomy and club/membership marketing.

Troon Prive’ oversees a global portfolio of private clubs, providing an alternative to self-management. Troon Privé focuses on elevating private clubs by making them relevant, healthy and sustainable, according to the company.

Named a Golf Digest Top 100 Golf Course and recently named to Golfweek’s list of Top 100 Resort Courses, the Ocean Course has six holes that play along the Atlantic Ocean. It concludes with a thrilling finale dubbed “The Bear Claw,” a collection of four daunting holes precariously edging the sweeping coastline.

The Conservatory is highlighted by waterfalls, streams, ponds and veneered field stonework. In addition to the 140 sand and coquina bunkers, Watson also added three revetted (sod-faced) bunkers, a nod to his affinity for links-style golf.

The Conservatory was named by Golf Digest one of America’s Best New Public Courses when it opened in 2008. In October 2019, the adjacent Hammock Beach Resort was named a Top 100 Golf Resort “Best for Families” by Golf Magazine. More